NEWS ABOUT OUR CLIENT

Here’s a news about our client – Kenneh Trade Solutions Pvt Ltd. They are the designers with the brand name “Yuva”.

Co-optex wooing youth with ‘Yuva’ collection

Goal to make it a preferred shopping destination for all

CLOSE LOOK: Two of the designers behind the ‘Yuva’ collection check out the products at the Co-optex showroom in T.Nagar on Tuesday.

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CHENNAI: Five young designers put their heads together to give Co-optex a youthful look. Their designs under the ‘Yuva’ brand were launched in the city a few days ago.

Visitors to the Co-optex showroom in T. Nagar cannot miss the collection of trendy, colourful clothes meant for young men and women. Shah Alam, one of the designers said “We passed out of the National Institute of Fashion Technology and formed a fashion designing company. Through this initiative we want to promote handlooms among the urban youth. It would also benefit the weavers.” Pranav Raj, Rajan Gari, Kundan Kumar and Vivek Kumar are the other designers involved in the project.

The clothes in the ‘Yuva’ collection include kurtis, kurtas, capris, churidar sets for women and shirts and shorts for men.

Mr. Kundan Kumar said that nearly 20,000 designs have been created for Co-optex.

“Readymade garments with proper fit have been given priority in the collection. The coarse cotton fabric is treated with a silicon wash to give it a soft feel,” he said.

R. Jaya, Managing Director and Special Officer of Co-optex, said the venture was aimed at making Co-optex a preferred shopping destination for all age groups.

Most of the clothes launched as part of the collection come with stripes and checks. Garments with motifs, embroidery and surface embellishments would be introduced shortly.

“We want to give quality products with creative designs on a par with those marketed by private players at a nominal cost.

This would also facilitate in an increase in the wages of weavers,” she added.

Boutiques showcasing the collection in the city according to the demands are also on the anvil.

Co-optex is also set to introduce a range in organic cotton for children in the 2-4 age group and in non-organic cotton for those aged between 4 and 12 years by August end.

Besides training marketing staff across the country to promote the collection, two fashion designers from the NIFT would be engaged on contract to design clothes for kids, she said.

Ms.Jaya also highlighted the activities of www.buzzar.tv, a website of Co-optex that served as an online exhibition platform for different brands.

It would soon have catalogue of products brought out by Co-optex.

Source: ‘The Hindu’ Newspaper, dated 25th June 2009

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